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Maple Leafs CEO Keith Pelley Addresses Key Issue Relating to the Leafs' Home Crowd


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Jack Sutherland
May 25, 2025  (9:44)
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Leafs CEO Keith Pelley
Photo credit: Sports Business Journal

Maple Leafs CEO Keith Pelley has addressed the fan support at Scotiabank Arena during games, and is set on figuring out how to increase the energy.

The Toronto Maple Leafs are officially in summer mode after yet another disappointing post-season loss, this time at the hands of their divisional foes, the Florida Panthers.
There's already been one major change in leadership within the organization, as team president Brendan Shanahan's contract was not renewed. Additional changes could be on the way, especially the potential departure of Mitch Marner.
In the meantime, Maple Leafs Sports & Entertainment CEO Keith Pelley is admitting that the franchise badly wants to see louder and increased fan support, like what they experienced during the playoffs, per Leafs Latest on X.
"Ownership has taken notice of the playoff atmosphere. MLSE CEO Keith Pelley was excited by the energy from fans during the postseason but believes that level of intensity should be there every game.

Now that he's taking on some of Brendan Shanahan's responsibilities, creating that kind of environment is on his to-do list."
In the words of Pelley, a plan is being put together to try and make that happen.
"It's about how players connect with fans-and how we as an organization connect with the media. I've worked in media, so I know how important it is.

We need to be more open and present with both the media and the fans. Putting together a strong, detailed plan this offseason is a top priority."

Fans will immediately point out the astronomical cost of ticket prices at home games at Scotiabank Arena, which are among the highest in the National Hockey League, and have all but priced out regular working class families.
Plenty of lower bowl seats at Maple Leafs games are already purchased by large corporations, and are typically filled by the "suits". It may be a challenge to fill that lower bowl with blue and white jerseys with so much corporate control over those seats.
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Maple Leafs CEO Keith Pelley Addresses Key Issue Relating to the Leafs' Home Crowd

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